Developed, designed, and produced a fictional product and exhibition campaign for the World Food Expo 2012. The fictional product was branded, packaged, and a trade show space was designed for the product.
About the design: A slide top, wood box packaging, the only color shown on the packaging coming from the ingredients themselves. The packaging offers a simple, clean and modern take on the Vietnamese comfort food. Nam packaging also offers a experience for all five senses to engage in, following with Vietnamese methodology in cooking.